What if you could know, really know, exactly what needs to be said during your sales conversation in order for your prospect and you to have the best possible result?

So sales can be easy, fun and a way to serve better and connect deeper?

Spoiler Alert – there is.

If you have ever completed the Business Model Canvas (not my invention) you have started on the path.

If you have also seen the Value Proposition Canvas (not my invention) you are further along.

You probably have not delved into the beliefs, values and vision of your ideal prospect yet but that is where the conversational sales conversation gets fun and authentic.

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